Characterization of the organic food market in Big Vitória-ES
Name: JHENIFER DE SOUZA COUTO OLIVEIRA
Publication date: 20/02/2020
Advisor:
Name |
Role |
|---|---|
| CAROLINA PERIM DE FARIA | Co-advisor * |
| JACKLINE FREITAS BRILHANTE DE SÃO JOSÉ | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| CAROLINA PERIM DE FARIA | Co advisor * |
| ÉRICA AGUIAR MORAES | Internal Examiner * |
| GERALDA GILLIAN SILVA SENA | External Examiner * |
| JACKLINE FREITAS BRILHANTE DE SÃO JOSÉ | Advisor * |
| VALDETE REGINA GUANDALINI | Internal Alternate * |
Summary: The rise of the organic food market has been happening in the world and also in Brazil, driven mainly by the increase in consumer demand. For this reason, it is considered relevant to gather information about the organic food market, as they can help in defining strategies for its dissemination and expansion. It is also noteworthy that the investigation of the influence of possible differences between the prices of organic and conventional foods may allow a better understanding of consumer behavior. Thus, this work aimed to characterize the organic food market in the metropolitan region of Vitória-ES. To this end, a
cross-sectional, descriptive and exploratory survey was conducted during 2019
with 50 producers / traders and 281 organic consumers from Espírito Santo,
through the application of semi-structured questionnaires at organic fairs,
supermarkets and high flow locations. of people. Descriptive statistics were
performed using percentage and average values. Fisher's Exact test was used
to assess differences in proportions. After identifying the organic foods
most consumed by the population, the prices of these and their conventional
correspondents were researched. The comparative analysis of price averages
was performed using the Kruskal-Wallis test. The data revealed that, in
general, the producers / traders were men, white, married and had low income
and low level of education. They produced and market organic foods motivated
mainly by health and financial issues. The lack of labor and government /
credit support were the biggest difficulties for organic production. The
consumers were generally women, white, married and with a high level of
income and education. They mainly consumed organic fruits and vegetables,
motivated mainly by aspects related to health, but factors such as poor
access to sales points and price limit the increase in consumption. The
average prices, for most of the foodstuffs surveyed, were those of
conventional types sold in open markets. Organic products sold in markets had
the most expensive prices. In general, it was found that organic prices are
higher than conventional prices and statistically significant differences
were found between the prices of most foods, which can impact the final
purchase price of consumers.
